Jet.com, one of the fastest growing ecommerce companies in the U.S., today officially launched its new brand, Uniquely J.  Uniquely J was designed with Jet.com’s consumer – a busy, discerning shopper – in mind.  At launch, consumers can shop over 50 carefully curated Uniquely J SKUs across the coffee, cleaning, laundry, pantry, paper, and food storage categories.  All products boast bold and beautiful packaging, specially designed by artists Jet.com partnered with from around the world.

Uniquely J products were developed with key qualities Jet.com’s shoppers look for, including: plant-based ingredients for the cleaning products; USDA Certified organic and Fair Trade Certified beans for the coffees; and BPA-free plastics for the food storage bags.  Uniquely J’s mission, articulated in its launch video, is to offer customers everyday products without tradeoffs.

“We’re excited to introduce Uniquely J to consumers, confident that they’ll embrace the products and soon begin to consider them essential to their day-to-day shopping,” said Liza Landsman, president of Jet.com.  “Uniquely J is not just Jet.com’s entry into the private brands space, it also furthers our efforts to serve the metropolitan consumer with a select assortment of premium products while also offering them a great shopping experience.”

Among the over 50 SKUs available at launch, Uniquely J products will include Cleaning Living All Purpose Cleaning wipes.

“Uniquely J was created to make it easier for busy consumers to get their everyday essentials without having to give up the things they care about.  With Uniquely J, we want to eliminate the tradeoffs consumers face; the purchase decision becomes an easy one when each product offers the trifecta of quality, style, and value,” added Dan Hooker, general manager, Private Brands, Jet.com and Walmart ecommerce.

Consumers can shop Uniquely J via www.jet.com/uniquelyj and expect more products to be added to the brand in the coming months and continuously over time.